Xiaomi tops smartphone market, Jio leads 4G handset segment in India: IDC

The 4G feature phone market continued to grow at more than 50 per cent quarter-on-quarter, driven primarily by Reliance JioPhone which led the market with 38.4 per cent share.

Indo-Asian News Service
New Delh, Publish Date: May 14 2018 1:25PM | Updated Date: May 14 2018 1:25PM
Xiaomi tops smartphone market, Jio leads 4G handset segment in India: IDCFile Photo

While the smartphone market in India saw a healthy shipment of 30 million units in the first quarter of 2018, Xiaomi maintained its lead with 30.3 per cent market share, with Samsung at second place with 25.1 per cent share, the International Data Corporation (IDC) said on Monday.

The 4G feature phone market continued to grow at more than 50 per cent quarter-on-quarter, driven primarily by Reliance JioPhone which led the market with 38.4 per cent share.

The operator disrupted the market by introducing aggressively priced data plans at Rs 49 in the initial weeks of the quarter, acting as catalyst for growth.

According to the IDC's "Quarterly Mobile Phone Tracker", the India smartphone market maintained a healthy year on year (yoy) growth of 11 per cent. However, the market remained almost flat compared to the previous fourth quarter of 2017.

Xiaomi increased its share of total online shipments from 32 per cent a year ago to 53 per cent in Q1. 

"Xiaomi is in a unique position with a diversified channel approach and strong demand in each of the channels. Huawei's Honor 9 Lite also made into the top 5 online models in its debut quarter 2018Q1," said Jaipal Singh, Senior Market Analyst, IDC India. 

Xiaomi maintained its lead in the market for second quarter in a row with further expansion in the offline channel and popularity of its models such as Redmi 5A and Redmi Note 5. 

Commenting on local manufacturing of smartphones, Upasana Joshi, Senior Market Analyst, IDC India, said: "The recent import duty hike on PCBs, camera modules and connectors by the Indian government, definitely puts cost pressure on the smartphone companies, till such time that they set up lines for CKD (Complete Knock Down) type of manufacturing to reduce this impact." 

"This will increase the challenges for smaller companies even more," she added.

Samsung remained at the second spot with flat annual growth in Q1. 

"Samsung's two-pronged approach with the focus on low-to-mid range J series and the latest flagships Galaxy S9 series along with Galaxy S8 series and Note 8 in the premium segment drove shipments for the vendor," said the IDC.

OPPO climbed to third spot from fifth in the last quarter. Vivo slipped to fourth position as its shipments declined by 29.4 per cent year-over-year in Q1. 

However, the brand grew by 2.1 per cent as compared to the previous quarter. The Y series of Vivo continued to generate close to 70 per cent demand.

China-based Transsion Group made its debut in the top 5 with more than threefold annual growth in shipments in Q1. The China-based group has four brands under its umbrella - itel, Tecno, Infinix and Spice. 

"The government push for high-end electronics local manufacturing and accompanying duty hike puts most of the mobile phone vendors under further margin pressure. However, a vendor looking to establish itself for long term will have to show commitment by setting up the SMT units here," Singh added.

Latest News

  1. Girl suffers cardiac arrest after brother allegedly picked up army in south Kashmir
  2. Girl suffers cardiac arrest after brother allegedly picked up army in south Kashmir
  1. Cabinet approves increase in honorarium for Anganwadi and Asha workers
  2. Cabinet approves increase in honorarium for Anganwadi and Asha workers
  1. Watch | Doors of Holy Kaaba opened for Pakistan PM Imran Khan
  2. Watch | Doors of Holy Kaaba opened for Pakistan PM Imran Khan
  1. Cabinet nod to extension of special package for Jammu and Kashmir
  2. Cabinet nod to extension of special package for Jammu and Kashmir
  1. Provide adequate security to candidates contesting civic elections: Guv Malik
  2. Provide adequate security to candidates contesting civic elections: Guv Malik
  1. India, Pakistan Asia Cup cricket match: NIT orders closure of shops on campus
  2. India, Pakistan Asia Cup cricket match: NIT orders closure of shops on campus
  1. ICC opens probe into Myanmar's treatment of Rohingyas
  2. ICC opens probe into Myanmar's treatment of Rohingyas
  1. Pakistan court suspends jail terms of Sharifs
  2. Pakistan court suspends jail terms of Sharifs
  1. Watch | Jammu and Kashmir Congress to participate in upcoming municipal, panchayat polls: G A Mir
  2. Watch | Jammu and Kashmir Congress to participate in upcoming municipal, panchayat polls: G A Mir
  1. Two BSF men, civilian driver killed in Banihal truck accident
  2. Two BSF men, civilian driver killed in Banihal truck accident
  1. UP ATS arrests BSF soldier 'honey-trapped' by ISI
  2. UP ATS arrests BSF soldier 'honey-trapped' by ISI
  1. BSF man's throat slit on Jammu border; high alert sounded along border
  2. BSF man's throat slit on Jammu border; high alert sounded along border
  1. Watch: Police use batons, tear gas shells to foil Muharram procession in Kashmir capital
  2. Watch: Police use batons, tear gas shells to foil Muharram procession in Kashmir capital
  1. Police detain Shia mourners to foil Muharram procession in Kashmir capital
  2. Police detain Shia mourners to foil Muharram procession in Kashmir capital
  1. Cabinet approves ordinance on triple talaq
  2. Cabinet approves ordinance on triple talaq
  1. Lorries crash into fruit shops after collision in central Kashmir
  2. Lorries crash into fruit shops after collision in central Kashmir
  1. Unimpressive India beat spirited Hong Kong by 26 runs in Asia Cup
  2. Unimpressive India beat spirited Hong Kong by 26 runs in Asia Cup
  1. Pakistan PM Imran Khan in Saudi Arabia on maiden foreign visit
  2. Pakistan PM Imran Khan in Saudi Arabia on maiden foreign visit
  1. Insurance for civil poll candidates: Mirwaiz dubs it as bait to entrap people
  2. Insurance for civil poll candidates: Mirwaiz dubs it as bait to entrap people
  1. Srinagar held hostage by rulers to disallow Muharram procession: Mirwaiz
  2. Srinagar held hostage by rulers to disallow Muharram procession: Mirwaiz
  1. Kashmir police issues route advisory in view of curbs in Srinagar
  2. Kashmir police issues route advisory in view of curbs in Srinagar
  1. Restrictions in Kashmir capital to prevent Muharram processions
  2. Restrictions in Kashmir capital to prevent Muharram processions
  1. TB remains world's deadliest infectious disease: WHO
  2. TB remains world's deadliest infectious disease: WHO
  1. Five million Yemeni children face famine: NGO
  2. Five million Yemeni children face famine: NGO
  1. Israel violates Syrian sovereignty: Putin tells Netanyahu
  2. Israel violates Syrian sovereignty: Putin tells Netanyahu
x
This site uses cookies to deliver our services and to show you relevant news and ads. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Service.That's Fine