India to have 530mn smartphone users in 2018: Study

According to a new study by US-based media agency Zenith, smartphone ownership globally will continue to expand in 2018.

IANS
San Francisco, Publish Date: Oct 16 2017 1:40PM | Updated Date: Oct 16 2017 1:40PM
India to have 530mn smartphone users in 2018: StudyFile Photo
With a rise in smartphone ownership globally, China will have highest number of smartphone users, 1.3 billion, in 2018, followed by India with 530 million users.
 
The US will be a distant third, with 229 million users.
 
According to a new study by US-based media agency Zenith, smartphone ownership globally will continue to expand in 2018.
 
The agency said that 66 per cent of individuals in 52 countries will own a smartphone in 2018 -- up from 63 per cent in 2017.
 
"The increased use of smartphone and other mobile devices means more frequent contact between brands and consumers. It also gives consumer more opportunities to connect with media content wherever they are, at any time of the day," broadcastingcable.com reported on Monday, quoting the study.
 
Zenith estimated that 59 per cent of all internet ad spending will go to ads viewed on mobile devices in 2017.
 
The study expected that to rise to 59 per cent in 2018 and 62 per cent in 2019.
 
"For most consumers and advertisers, the mobile Internet is now the normal Internet," Jonathan Barnard, Zenith's Head of Forecasting and Director of Global Intelligence, was quoted as saying.
 
Mobile devices will account for 73 per cent of time spent using the internet in 2018 -- up from 70 per cent in 2017.
 
By 2019, Zenith predicted mobile to account for 76 per cent of mobile internet use.
 
According to the findings, tablet ownership has also gone up to 18.7 per cent in 2017 -- compared to 17.8 in 2016.
 
India currently has in between 300-400 million smartphone users.
 
There are about 650 million mobile phone users in India, and just over 300 million of them have a smartphone, according to Counterpoint Research.
 
Two out of three Indian mobile users -- or roughly 433 million people -- are planning to upgrade their phones in the next year.
 
The number of internet users in India is expected to reach 450-465 million, said a recent from the Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.
 
The report said overall internet penetration in India is currently around 31 per cent.
 

Latest News

  1. 2 PM: 3 per cent polling recorded in Srinagar, 9.2 in Ganderbal
  2. 2 PM: 3 per cent polling recorded in Srinagar, 9.2 in Ganderbal
  1. Innocent students from Kashmir being intimidated a matter of concern: NC
  2. Innocent students from Kashmir being intimidated a matter of concern: NC
  1. Save daughters from BJP minister: Rahul
  2. Save daughters from BJP minister: Rahul
  1. UN rights chief calls to lift Saudi 'immunity' over Khashoggi
  2. UN rights chief calls to lift Saudi 'immunity' over Khashoggi
  1. UP Cabinet clears proposal to rename Allahabad as Prayagraj
  2. UP Cabinet clears proposal to rename Allahabad as Prayagraj
  1. Shehbaz Sharif's remand extended by 14 days
  2. Shehbaz Sharif's remand extended by 14 days
  1. Shutdown in poll bound areas of Kashmir; high speed Internet suspended
  2. Shutdown in poll bound areas of Kashmir; high speed Internet suspended
  1. Australia to consider recognizing Jerusalem as Israeli capital
  2. Australia to consider recognizing Jerusalem as Israeli capital
  1. Karnah shuts to demand tunnel at Sadhna Pass
  2. Karnah shuts to demand tunnel at Sadhna Pass
  1. NSUI prez quits after sexual harassment charges, Rahul Gandhi accepts resignation
  2. NSUI prez quits after sexual harassment charges, Rahul Gandhi accepts resignation
  1. 12 PM: 2.3 per cent polling recorded in Srinagar, 7.9 in Ganderbal
  2. 12 PM: 2.3 per cent polling recorded in Srinagar, 7.9 in Ganderbal
  1. Only 1.8 pc of electorate cast votes in first 4 hours of polling in Kashmir
  2. Only 1.8 pc of electorate cast votes in first 4 hours of polling in Kashmir
  1. AMU row: Governor urges HRD minister Javadekar to ensure smooth studies of Kashmiri students
  2. AMU row: Governor urges HRD minister Javadekar to ensure smooth studies of Kashmiri students
  1. 13 Congress candidates elected unopposed in Dooru-Verinag municipal committee
  2. 13 Congress candidates elected unopposed in Dooru-Verinag municipal committee
  1. Women journalists' group demands Akbar's dismissal, writes to President
  2. Women journalists' group demands Akbar's dismissal, writes to President
  1. Men looted rifles to kill Badal, belonged to pro-Khalistan group: Police
  2. Men looted rifles to kill Badal, belonged to pro-Khalistan group: Police
  1. Gurez in north Kashmir receives season's first snowfall
  2. Gurez in north Kashmir receives season's first snowfall
  1. Google joins many in shunning Saudi summit after Khashoggi's fate
  2. Google joins many in shunning Saudi summit after Khashoggi's fate
  1. Civic polls: Protesters clash with forces in Soura
  2. Civic polls: Protesters clash with forces in Soura
  1. Locals block Bandipora-Sopore road to protest PSA against three youth
  2. Locals block Bandipora-Sopore road to protest PSA against three youth
  1. 10 AM: 1.6 per cent polling recorded in Srinagar, 6.4 in Ganderbal
  2. 10 AM: 1.6 per cent polling recorded in Srinagar, 6.4 in Ganderbal
  1. Trump raises over $100 mn for 2020 re-election
  2. Trump raises over $100 mn for 2020 re-election
  1. Municipal elections: Less than one per cent voting recorded in Srinagar till 9AM
  2. Municipal elections: Less than one per cent voting recorded in Srinagar till 9AM
  1. Jammu and Kashmir municipal polls: Final phase of voting begins
  2. Jammu and Kashmir municipal polls: Final phase of voting begins
x
This site uses cookies to deliver our services and to show you relevant news and ads. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Service.That's Fine